Effective Date: Nov 1, 2024
ViralAI Limited (“we,” “us,” or “our”), based in London, UK, is dedicated to protecting your privacy. This Privacy Policy outlines how we handle your information while using our AI Calorie Tracker app (the “App”), available on iOS. This document provides transparency and ensures compliance with applicable privacy laws, including the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR), where applicable. By downloading, installing, or using the App, you consent to this Privacy Policy.
1. Information We Collect and Purpose of Collection
1.1 Personal Information
We collect identifiable information that may include:
- Contact Details: Name, email address, or any other information you voluntarily provide to set up your account.
- Account Data: Data necessary for account creation, authentication, and account management.
Purpose: We collect this information to enable secure access, personalized service delivery, and relevant communication based on your preferences.
1.2 Health and Nutritional Information
We collect health-related data such as:
- Biometrics: Height, weight, age, dietary preferences, activity level.
- Food Intake Data: Information on the foods you consume, captured through image recognition or manual input, to estimate calorie and nutrient intake.
Purpose: This data enables accurate, personalized calorie tracking and nutritional insights based on your inputs.
1.3 Device and Usage Data
We collect information about your device and interactions with the App, including:
- Device Data: Device type, OS version, IP address, device ID, and other hardware specifications.
- Usage Data: Interaction logs, clicks, time spent, and feature usage patterns.
Purpose: To analyze performance, optimize user experience, and maintain service reliability and security.
2. How We Use Your Information
We may use your data as follows:
- Service Provision and Enhancement: To deliver core functionalities, process data, and customize user experience.
- Analytics and Improvements: Aggregate data may be used for statistical analysis, algorithm refinement, and feature improvements. This may include data sharing with analytics providers bound by confidentiality agreements.
- Personalized Communication: We may use your contact information to send you relevant updates, product changes, promotional offers, and support notifications.
- Legal Compliance and Protection: To comply with legal obligations, enforce our Terms of Service, or protect our users’ safety, security, and rights.
3. Data Sharing and Disclosure
ViralAI Limited does not sell your data. However, we may share information under certain conditions:
- Service Providers and Partners: Third-party providers help us manage data storage, analytics, user support, and secure infrastructure. All partners are contractually bound to comply with data protection laws and our Privacy Policy.
- Business Transfers: If ViralAI Limited undergoes a merger, acquisition, or asset sale, user information may be transferred. In such cases, users will be notified of any ownership change.
- Legal Obligations: Where required by law, court order, or to protect the safety and rights of ViralAI Limited and our users, we may disclose information to public authorities.
4. Data Security and Storage
We employ industry-standard encryption and data protection protocols to secure your personal data against unauthorized access, alteration, or disclosure. Despite our precautions, no transmission over the internet or storage system is 100% secure. Therefore, while we strive to protect your information, we cannot guarantee absolute security.
- Data Storage: We retain user information for as long as your account is active and beyond that only as necessary for legitimate business purposes, compliance, dispute resolution, or enforcement of agreements.
- Retention Policy: Usage data and aggregate data without identifiable information may be retained indefinitely to support research, analytics, and product development.
5. User Rights and Choices
Under applicable privacy laws, you may have the right to:
- Access: Request a copy of your personal information.
- Correction: Correct inaccuracies in your information.
- Deletion: Request deletion of your data, subject to legal and operational requirements.
- Restrict Processing: Restrict how we process certain aspects of your data.
- Data Portability: Receive your data in a portable format for transfer to another provider.
- Withdraw Consent: Where consent is the legal basis for data processing, you may withdraw it anytime.
Exercise Your Rights: You can manage your data preferences within the App or contact us at info@viralailtd.com to exercise these rights. We may require identity verification to fulfill your request.
6. International Data Transfers
ViralAI Limited operates in the UK but may process data in other jurisdictions as required by our global operations. Where data is transferred outside the UK or EU, we implement adequate safeguards, such as standard contractual clauses, to ensure your data remains protected.
7. Children’s Privacy
Our App is designed for users aged 13 and above. We do not knowingly collect or process information from children under 13. If we discover such information has been inadvertently collected, it will be promptly deleted.
8. Cookies and Tracking Technologies
Our App may use cookies and similar technologies to enhance functionality, user experience, and analytics. By using the App, you consent to our use of such technologies. You may control cookie preferences through your device settings, although this may affect App functionality.
9. Changes to This Privacy Policy
We may periodically update this Privacy Policy to reflect operational, legal, or regulatory changes. Updates will be posted within the App, and significant changes will be highlighted. We encourage users to review this policy periodically to stay informed. Continued use of the App after changes indicates your acceptance of the updated policy.
10. Contact Information
For any questions, concerns, or to exercise your rights under this Privacy Policy, please contact us:
ViralAI Limited
Email: info@viralailtd.com